Alison Loretta

“Life changes in the instant. The ordinary instant.”

― Joan Didion

Meet your planner

Alison grew up bouncing around the West Coast, spent eight years in New York, and now proudly calls Denver home, where she has been since 2021. She loves the creativity, emotion, and problem-solving behind wedding coordination and is proud to be the person who thinks ten steps ahead, keeps everything running smoothly, and calmly handles the unexpected so couples can stay fully present on their day. Outside of weddings, Alison is happiest diving into DIY projects, gardening, building things, or cooking something new. She also loves escaping into the mountains to hike or camp with her dogs. As a 2026 bride herself, Alison understands the stress, excitement, and pressure that come with wedding planning and shows up for her couples with color-coded organization, real empathy, and steady calm when emotions run high!

MY WEDDING DAY SUPER POWER

Your calm in the wedding day storm—here to handle the details so you can enjoy the magic!

A FUN FACT ABOUT ME

I used to work in reality TV!

MY FAVORITE WEDDING TREND

My favorite wedding trend is couples ditching the rules and turning their weddings into full-on celebrations of who they are, packed with personality, surprises, and moments that feel unapologetically them.

HOW I LOVE SUPPORTING MY COUPLES

I love supporting my couples by staying highly organized and thinking ahead so everything feels effortless. And when the unexpected happens, I jump in calmly and seamlessly to keep the day moving and the stress off their shoulders.